ID Verification With Face Matching

The safest, fastest and most trustworthy onboarding process to verify your customer’s identity

When talking about Face Matching as a means of ID verification, many users assume we’re talking about Face Recognition (like using Apple’s Face ID to unlock your phone or make purchases, for example). But that’s not exactly the same thing. While face recognition is used to find a face in a crowd, video, or image, face verification uses biometric authentication to study a person’s live face in real time to verify their identity against known credible sources.

Biometrics are the best possible way to protect your customers and your business from digital crime.  They are the unbeaten, number one, most powerful tool in our fight against identity fraud. And that’s because they’re ridiculously hard to fake. Unlike someone copying your signature, or second-guessing your passwords, it’s more or less impossible to hack your face.

How Face Matching works

Hold your face up to your phone’s camera, and our technology makes thousands of micro calculations to ensure that it is capturing an image of a real human being. It even analyses light refraction from the face and background objects to confirm the 3D space around you. Our technology creates a dot matrix ‘map’ of your face – over 30,000 different facial vectors in total – and tests natural movement for ‘liveness’ – rather than someone holding up a photograph in front of the lens.

Then we verify that ‘map’ against their ID photo, before using OCR technology to capture the ID text in a dynamic form, and then comparing both to confirm the customer’s identity.

The coolest part? The whole process happens faster than you can read the above paragraph.

The only important bit that you really need to know is that our advanced biometric technology means we can onboard anyone no matter their age, nationality or smartphone model.

Why it matters

With thousands of instant checks for liveness, facial structure, lighting, and compensating for age and facial hair changes, our biometric system guarantees that the person getting verified is a real human being – and that they are who they say they are. It’s a superfast way of meeting your AML & KYC compliance requirements, and onboarding customers in an easy and seamless way that means far fewer customers abandon the process (or ‘drop-off’) halfway through.

Mark Roberst, National Sales Manager for our client Convera (formerly Western Union) says:

"With APLYiD we have seen 406% more accounts created due to ease of onboarding.”

The facts

  • More than 4x as many customers due to a faster, more seamless onboarding process
  • Reduce drop-off rates by up to 85%
  • Reduce identity fraud by up to 95%
  • Reduce time spent onboarding by over 50%
  • 100% AML and KYC compliance for every customer, every time

The difference it makes

APLYiD is an out-of-the-box, all-in-one solution. We keep our proprietary software fully up to date with every government compliance regulation, we simplify the verification process and handle all referrals and issues. It literally takes ten minutes to set up and integrate into your existing processes, no development time or costs, and you’re good to go.

Our client Tall Poppy real estate reported to us that they sped up their customer onboarding process by 200%, while being 50% less hands-on. Co-Owner Michael Seymour says:

“Having a market leading Biometric solution like APLYiD makes our agents more efficient in their work. It's not only a time saver for them, it's a recruitment tool.”

To find out more about how Face Matching and ID Verification can improve the way you onboard your customers while staying fully AML and KYC compliant, get in touch.

Contact us