Why We Built APLYiD

Our technology gives businesses complete confidence that their customers are who they say they are. Our people empower customers to thrive by providing an exceptional human service.

Our Mission

APLYiD's mission is to create flexible, easy-to-use onboarding solutions for organisations that need to quickly and safely verify new customers.

This idea is at the heart of our mission and has made APLYiD the most accessible SaaS ID platform available today. Our customer-centric approach places user experience, privacy and security at the forefront of our products.

With cutting edge identification technology, we focus on creating seamless experiences so you can confidently sell to new customers with minimal friction and the highest levels of security.

Our story

Founded in New Zealand by Claudia Smith and Russell Smith in 2018, APLYiD quickly grew to become the market leader in digital onboarding solutions across all of Australasia and the UK.

Together Claudia and Russell have extensive experience working across globally recognised brands, implementing credit, ID and biometric solutions. With their joint expertise across technology, sales and strategy, they saw the need for an ID platform that could be integrated seamlessly into an existing business’ ecosystem.

APLYiD is built on the mantra that technology is for everybody. No matter the scale or size of the business, all our customers get the same amazing experience, the same leading technology and the same level of support from our team.

Our co-founders Claudia Smith (COO) and Russell Smith (CEO).

OUR HISTORY

Building Over Time

2017
2018
2019
2020
2021
2017

Global focus on AML and new legislative requirements creates urgency in the market for solid AML processes

2017

An idea was formed and a team of specialists came together to create what was to become APLYiD

2018

APLYiD pioneered the SaaS KYC space, creating technology to give customers a seamless, trustworthy onboarding experience within minutes

2019

APLYiD began disrupting the AML space with over 200 clients utilising the tool to verify their customer’s identity in only minutes

2020

With an increase in customer demand, the APLYiD team grew to 10 and continued to dominate in it’s field

2020

With huge success in NZ and a raft of happy clients, APLYiD began planning to launch in both the UK & AU

2020

The technology secured a seamless integration with Salesforce, further improving customer satisfaction

2020

APLYiD launches in Australia

2020

APLYiD receives a nomination for Westpac Best Emerging Business

2020

Westpac Best Emerging Business Nomination

2021

APLYiD launches in United Kingdom

2021

APLYiD secures it’s first government customer

2021

With a growing client base spanning 3 countries, the APLYiD team hires it’s 20th team member

Our team celebrating being nominated for the Westpac Best Emerging Business Award.

Our Auckland based team volunteering at Eat My Lunch.

Our Auckland based team volunteering at Eat My Lunch.

Our Auckland based team at the 2020 Westpac Business Awards

Our Team

Our team of highly-skilled individuals is made up of relationship managers, technologists, developers, salespeople, creatives and marketers across New Zealand, Australia and the United Kingdom, with a sole mission of comradery and exceeding customer expectations.

Outside of deeply caring for our customers, and each other, we put sustainability at the heart of everything we do. Not only are we 100% paperless, but we are always actively looking for ways to give back to the community while remaining forward-thinking in sustainability initiatives.

As a team, we spend time together volunteering for the likes of Eat My Lunch, running marathons (for those who dare) and enjoying social events and out of office activities. We understand if our relationship with each other is exceptional, our customers only reap the benefits and receive the best experience possible.

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