About | APLYiD

We built APLYiD to give businesses complete confidence that their customers are who they say they are. Our people empower customers to thrive by providing an exceptional human service.
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Biometric ID technology • Data verification • Document capture Powerful AML & KYC Compliance • Digital & ID Fraud protection
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Our mission:

To end digital crime and help people lead safer lives online.

Digital identity theft costs more than $100bn globally. It wrecks lives and damages businesses of all sizes and industries. You’re now twenty times more likely to have your identity stolen than your wallet.  

It doesn’t have to be this way.
APLYiD specialises in advanced biometric ID verification technology. Our SaaS solution provides a simple, superfast biometric ID match and check service that complies with regulatory legislations in every country in the world.

Join us and help us end the scourge of digital crime while using the simplest, safest and most advanced technology available in the world.

An ID verification and onboarding partner you can trust

Welcome to APLYiD.

Founded in New Zealand by Claudia Smith and Russell Smith in 2018, APLYiD quickly grew to become the market leader in digital onboarding solutions across all of Australasia and the UK.

Together Claudia and Russell have extensive experience working across globally recognised brands, implementing credit, ID and biometric solutions. With their joint expertise across technology, sales and strategy, they saw the need for an ID platform that could be integrated seamlessly into an existing business’ ecosystem.

APLYiD is built on the mantra that technology is for everybody. No matter the scale or size of the business, all our customers get the same amazing experience, the same leading technology and the same level of support from our team

The team:

Russell Smith
Chief Executive & Founder
Claudia Smith
Chief Revenue Officer & Founder
Alex Gruk
Chief Financial Officer
Darren Smith
Chief Brand & Marketing Officer
Chris Poole
Global Marketing Manager
Eddy Radina
Lead Developer
NZ & AUS Sales Director
UK Sales Director

Contact us today