LEGAL SERVICES

Assured Conveyancing LTD - Case Study

The challenge

Assured Conveyancing specialise in providing conveyancing services to both individuals and real estate businesses, facilitating a swift and efficient transition into new properties. Their comprehensive offerings include conveyancing searches, assisting clients in obtaining vital information such as flood risks and access rights.

 

One of the most prevalent challenges faced by Assured Conveyancing was the prolonged timeframe required for client onboarding, which, in the industry, typically spans 14 weeks. A significant contributor to this delay was the Anti-Money Laundering (AML) process. Prior to adopting APLYID, Assured Conveyancing followed a manual approach. They would mail welcome packs to clients, containing instructions for the documents necessary for their ID verification and AML checks. These documents had to undergo verification by an official, often leading to additional postal exchanges. After finally obtaining the required documents, the details had to be manually entered and processed through their previous provider.

 

The entire pre-APLYID process usually consumed an average of 3-4 weeks by the time clients managed to verify and return their documents. As a result of this time-consuming manual process, Assured Conveyancing experienced a concerning attrition rate, losing, on average, one client every two days. Despite previous attempts with alternative providers, they encountered difficulties, particularly with app-based solutions that proved incompatible with smartphones.

 

This prompted their decision to explore APLYID as a potential solution to address these challenges and streamline their client onboarding process.

The solution

APLYID introduced a revolutionary remote identity verification flow. This biometric onboarding process empowered Assured Conveyancing to digitally and remotely onboard clients, eliminating the need for physical document submission. Initiated via SMS, clients could now complete onboarding within minutes.

The APLYID process has transformed our operations from days to mere hours. Immediately after concluding a client call, I can send them a text message, which they typically complete within half an hour.

Matthew, Conveyancing Manager at
Assured Conveyancing LTD

The results

With the implementation of APLYID, Assured Conveyancing has effectively streamlined their administrative tasks. In an industry where typical instructions span 14 weeks, they have significantly reduced this timeline to just 7 weeks, positioning them as leaders, 50% faster than their competitors. Matthew, a Conveyancing Manager at Assured Conveyancing, enthusiastically endorsed the impact of APLYID, stating, “The APLYID process has transformed our operations from days to mere hours. Immediately after concluding a client call, I can send them a text message, which they typically complete within half an hour.” Clients have found the APLYID system exceptionally user-friendly, eliminating the need for app downloads. As long as they have their ID readily available, issues are a rare occurrence.

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